LIFEWTR
To launch the new Pepsi-owned brand, LIFEWTR, a premium water committed to advancing creativity, Vogue hosted a VIP dinner and conversation at Super Bowl LII. Cohosting the event were the artists commissioned to create the branding on LIFEWTR bottles, Mom, Craig & Karl, and Jason Woodside, influencers and activists Cleo Wade, Mia Moretti, Margot, Kate Greer and Liza Voloshin who engaged in conversation on the theme of “The Culturally Curious”. We turned a bare industrial space into a LIFEWTR art piece -- printing the artwork from the bottles on the walls, floor, tables, and chairs to transform the space into a seamless image of the LIFEWTR brand.
